Manual Event (Session ID,DateTime,Event) = er9sb7244t0a20fu77toonggh4 20210802094146 /web-based-audio-visual-learning-materials/media-and-communications-2/presurvey/
Pre Survey
1
Mobile apps for non-profit organisations should ________.
- Have an appealing appearance
- Have a utilitarian purpose
- Be free of bugs
A
Only i
B
Only ii
C
Only ii and iii
D
All of the above
2
Which of the following statements about content marketing strategies is correct?
A
A content marketing strategy allows increasing the quantity of the content produced without relying only upon the quality of content published.
B
A content marketing strategy allows increasing the quality of the strategy produced without relying only upon the quantity of strategy published.
C
A content marketing strategy allows increasing the quality of the content produced without relying only upon the quantity of content published.
D
A content marketing strategy allows increasing the quantity of the strategy produced without relying only upon the quality of strategy published.
3
Which of the following statements about the value proposition of the target audience is correct?
A
The value proposition is the distillation of the weaknesses of an app.
B
The value proposition is the distillation of the strengths of an app.
C
It answers the question “Why should I use this app?”
D
It answers the question “What is this app?”
4
Which of the following is a correct statement about search engine optimisation?
A
The digital content that you create needs to be replaced so that it cannot be easily found by search engines.
B
The digital content that you create needs to be reduced so that it looks more interesting to your target audience.
C
The digital content that you create needs to be optimised so that it can be easily found by search engines.
D
The digital content that you create needs to be changed so that it cannot be easily found by search engines.
5
Which of the following is/are correct about managing content?
- XXXXXs need to develop a distribution plan for their content.
- XXXXXs need to avoid creating content that does not “move”.
- Content needs to be liked, commented upon and, most importantly, shared.
A
Only i
B
Only ii
C
Only ii and iii
D
All of the above
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