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Manual Event (Session ID,DateTime,Event) = ak80m041a51u2s81069ve05eaj 20211128005600 /web-based-audio-visual-learning-materials/media-and-communications/presurvey/

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1

Before deciding on a communication strategy, it is suggested to first go through the exercise of developing a ‘creative brief’. What is a ‘creative brief’?

A
A ‘creative brief’ is a kind of mind map that can serve as a framework for your work.
B
A ‘creative brief’ is used at the end of the creative process.
C
A ‘creative brief’ is a kind of digital tool that helps you develop the structure of your work.
D
A ‘creative brief’ is used after an idea is generated.
2

Which of the following is an example/are examples of guiding questions for developing a ‘creative brief’?

  1. Why are we doing this project?
  2. Who will become engaged with this project directly or indirectly?
  3. How will this project be remembered and retold?
A
i. only
B
ii. only
C
i. & ii. only
D
i, ii & iii
3

Which of the following is a false statement about ‘communication strategy’?

A
A communication strategy is a strategy that helps you think of how to create your media message.
B
A communication strategy can be developed by comparing the strengths and weaknesses of different types of media.
C
The strength of a website or blog is in attracting attention and persuading an audience.
D
The strength of an animated video clip is in attracting attention and persuading an audience.
4

When you are deciding how to create your media message, you will need to define your communication goals very clearly. Which of the following questions, as suggested by Hobbs (2017), would be helpful to define the communication goals?

  1. Who is the target audience?
  2. What do I want them to know?
  3. What do I want them to feel?
A
i. only
B
ii. only
C
i. & ii. only
D
i, ii & iii
5

Which of the following contexts should be considered when you are developing a communication strategy?

A
Personal context
B
Brand context
C
Design context
D
Media context
Please answer all the questions above to proceed