Hey, I understand that program evaluation requires the establishment of criteria and performance standards. Regarding our program aiming at decreasing the incidence of HIV infection among men who have sex with men, I still find it very difficult to construct the criteria. Could you please kindly help me with it?

No worries.

Thanks for the information!

To ensure their usefulness, the development of specific criteria is recommended to make the evaluation targeted and specific. According to our previous discussion, you might consider these four criteria for the outcome—You target audiences understand your program's delivering message:
① participants identify the key message of your program;
② participants identify condom use as an important issue for gay and bisexual men;
③ participants report messages as clear;
④ participants report messages as instantly recognizable;