A A A
Manual Event (Session ID,DateTime,Event) = lpotlcccltbkcvhqjs27ugr5j5 20221206192602 /communities/is-marketing-a-commercial-term-any-marketing-theory-in-ngos/

Is marketing a commercial term? Any marketing theory in NGOs?

Share:
Whtasapp
Topic Discussions

Hello! I’m Dr. MEL. Nice to meet you! I’m absolutely excited that we are going to start this beautiful learning journey together and I’m sure you will find it fruitful and fulfilling. Feel free to share your thoughts here!

Recent Activity Discussions

Got questions? Simply post them and let’s discuss! 

Discussion thread: General
Mr Poon
21 August 2020
Is marketing a commercial term? Any marketing theory in NGOs?

Is marketing a commercial term? Any marketing theory in NGOs?

Reply
Like
Share
Whtasapp
Mr Poon
21 August 2020

Thank you both!

Replies
Like
Share
Whtasapp
elizalee_78878@hotmail.com
21 August 2020

Traditional 4p marketing mix can apply to non-profit organisations:

1. Product
2. Price
3. Place
4. Promotion

Hashem, T. N., & Alqirem, A. A. Attitudes of Customers towards Applying the Marketing Mix in Non-Governmental Organizations (NGOs).

Replies
Like
Share
Whtasapp
Danny
21 August 2020

Hi! To me, it is but I think it is also vital for an NGO in fundraising.

Replies
Like
Share
Whtasapp
Latest Posts
More posts
Dear Dr. MEL, if I want to measure participants’ satisfaction with sign language training, can I ask the respondents about their names and contact information?
Dear Dr. MEL, if I want to measure participants’ satisfaction with sign language training, can I ask the respondents about their names and contact information?
Helen
16 November 2022
3Replies,1Months ago
Like
Share
Whtasapp
Besides, following the previous question, could the human resources of teaching sign languages be considered as input in the logic model?
Besides, following the previous question, could the human resources of teaching sign languages be considered as input in the logic model?
Helen
16 November 2022
3Replies,1Months ago
Like
Share
Whtasapp
Based on the Hong Kong Society for the Deaf website, there are training courses for sign language, and the preliminary level course consists of ten lectures. From the view of the logic model, could these ten lectures be considered activities of the program?
Based on the Hong Kong Society for the Deaf website, there are training courses for sign language, and the preliminary level course consists of ten lectures. From the view of the logic model, coul ...
Jacky
16 November 2022
3Replies,1Months ago
Like
Share
Whtasapp
Following the previous post, is there any other suggestion for multi-stage clustered random sampling?
Following the previous post, is there any other suggestion for multi-stage clustered random sampling?
Jacky
16 November 2022
3Replies,1Months ago
Like
Share
Whtasapp
Featured Posts
Hi, I realized that it seems the concept “outcome” is different from the term “output”. Taking the grandparent training project as an example, what is the “outcome’ referable?
Hi, I realized that it seems the concept "outcome" is different from the term "output". Taking the grandparent training project as an example, what is the “outcome’ referable?
CouldYip
26 August 2021
7Replies,16Months ago
Like
Share
Whtasapp
I have designed a large-scale survey about the life satisfaction of low-income families in Hong Kong. Is it appropriate to use the electronic survey through mobile phones?
I have designed a large-scale survey about the life satisfaction of low-income families in Hong Kong. Is it appropriate to use the electronic survey through mobile phones?
Realistic
20 August 2021
3Replies,16Months ago
Like
Share
Whtasapp
Questions about program evaluation and impact assessment (PE & IA)?
Dear MEL participants, Hello everyone! We are going to meet Prof. Aron Shlonsky this week (17&18 Oct). Do you have any problems or issues in program evaluation and impact assessment? Pleas ...
meladmin
15 October 2019
0Replies,38Months ago
Like
Share
Whtasapp
Question about the programme evaluation
Can someone recommend me a basic guide book for programme evaluation? We are an NGO in mainland China and providing services for young drug abusers in rural China. We learnt about your pro ...
Jessica
9 October 2019
4Replies,38Months ago
Like
Share
Whtasapp