What is the definition of stereotypes? How to measure stereotypes toward young people?

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Stereotypes are generalized beliefs or oversimplified ideas about a particular group of people, often based on characteristics such as race, gender, age, or socioeconomic status. These beliefs can be positive, negative, or neutral but are typically inaccurate and resistant to change.

To measure stereotypes toward young people, researchers can use:

Surveys: Assessing attitudes and beliefs about young people through standardized questionnaires.

Interviews: Gathering qualitative data on perceptions and experiences related to stereotypes.

Content analysis: Analyzing media representations of young people to identify prevalent stereotypes and their contexts.