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If a program aims to target young people who are ethnic minorities in Hong Kong, how can this target group be accessed?

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Discussion thread: Services for Young People
Sarah Rivera
16 July 2025
If a program aims to target young people who are ethnic minorities in Hong Kong, how can this target group be accessed?

If a program aims to target young people who are ethnic minorities in Hong Kong, how can this target group be accessed?

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Maxine Lee
16 July 2025

Anytime, I am here to help.

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Sarah Rivera
16 July 2025

I appreciate it!

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Maxine Lee
16 July 2025

When targeting young people from ethnic minority backgrounds in Hong Kong, several strategies can be employed to access this target group effectively:
1. Community partnerships: Collaborate with community organizations, NGOs, and ethnic minority support groups that have established connections and networks within the ethnic minority community.
2. Cultural sensitivity and language accessibility: Ensure that program materials, information, and communication are culturally sensitive and accessible to the target group. Translate program materials into relevant languages, provide interpretation services if needed, and use culturally appropriate communication channels to reach out to young people from ethnic minority backgrounds.
3. Outreach events and workshops: Organize outreach events, workshops, or information sessions specifically tailored to the ethnic minority community. These events can be held in community centers, cultural hubs, or places where the target group frequently gathers.
4. Digital platforms and social media: Utilize digital platforms and social media to reach young people from ethnic minority backgrounds. Create engaging and inclusive content that resonates with their experiences and interests. Utilize platforms such as Facebook, Instagram, or language-specific online forums to promote the program and engage with the target group.
5. School and educational institutions: Collaborate with schools and educational institutions that have a significant population of ethnic minority students. Work with school administrators, teachers, and counselors to introduce the program and its benefits to students.

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