I would like to promote my programme targeting people in poverty. How can I do that?

Happy to help.

Wow, thanks for the tips! I will go to have a look.

I think social media are your best choice. Many services or programmes have FB or IG accounts to recruit people. However, in order to use them effectively, you need to create messages/posts for spreading important information on your programme. I think there’s a video regarding creative communication strategies under the Web-based audio-visual learning material of this website (https://jcmel.swk.cuhk.edu.hk/web-based-audio-visual-learning-materials/). You can take a look!