What is the eye-tracking technique? What are the implications of this technique?

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Eye Tracking Technique

Eye tracking is a technology that measures eye movements and positions to determine where a person is looking. It typically involves an infrared-sensitive camera, infrared illumination, and sophisticated algorithms to detect the pupil center and corneal reflection.

Implications of Eye Tracking

Eye tracking provides valuable insights into human behavior, attention, and cognition. It has applications in various fields, such as:

User experience research to optimize designs and interfaces.

Advertising and marketing to assess ad effectiveness and consumer attention.

Psychology and neuroscience to study.