A A A
Manual Event (Session ID,DateTime,Event) = 74r85vfgcem0vleotungophpo5 20240509071143 /sc/communities/aida/

AIDA?

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KAHIN
2020年5月15日
AIDA?

Excuse me, what is AIDA?

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KAHIN
2020年6月10日

:)

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Muse
2020年6月10日

Nice discussion!

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Adin
2020年6月10日

You’re welcome.

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KAHIN
2020年6月10日

Wow, thank you very much!

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Adin
2020年6月10日

In this stage, the potential client/buyer takes the action of buying.

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Adin
2020年6月10日

Yes, you’re right.

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Muse
2020年6月10日

The last ‘A’ is ‘action’.

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KAHIN
2020年6月10日

Oh, thanks. And the last ‘A’?

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Adin
2020年6月10日

When an ‘emotional connection’ is built between the product or service and the potential client, moving them from ‘liking it’ to ‘wanting it.’

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Adin
2020年6月10日

D is Desire.

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KAHIN
2020年6月10日

So, what does ‘D’ refer to?

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Adin
2020年6月10日

Exactly.

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Muse
2020年6月10日

Well. That’s why it is ‘I.’

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Muse
2020年6月10日

‘I’ stand for interest. It is a stage when someone becomes interested in learning more about your product or service.

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KAHIN
2020年6月10日

Please explain. Thank you.

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Muse
2020年6月10日

The next one, ‘I’?

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Adin
2020年6月10日

In this stage, someone becomes aware of the product or service.

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Adin
2020年6月10日

A stand for ‘Awareness.’

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Adin
2020年6月10日

AIDA model has 4 basic stages, that is, A-I-D-A.

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KAHIN
2020年6月10日

So…

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Adin
2020年6月10日

AIDA was promoted by E. St. Elmo Lewis in 1898. The model identifies cognitive stages an individual goes through during the shopping process.

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