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Manual Event (Session ID,DateTime,Event) = djk6pbn40crea6c4i9btvbsv92 20220813222519 /sc/communities/what-are-the-four-categories-of-publics-defined-for-ngos/

What are the four categories of publics defined for NGOs?

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Hello! I’m Dr. MEL. Nice to meet you! I’m absolutely excited that we are going to start this beautiful learning journey together and I’m sure you will find it fruitful and fulfilling. Feel free to share your thoughts here!

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Andrew Ho
2020年8月21日
What are the four categories of publics defined for NGOs?

What are the four categories of publics defined for NGOs?

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Danny
2020年8月21日

No problem at all!

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Andrew Ho
2020年8月21日

Thank you so much!

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Danny
2020年8月21日

Hi I think the one discussed by Kotler counts as an important reference:

1. input publics (e.g. donors),
2. internal publics (e.g. volunteers),
3. intermediary publics (e.g. consultants)
4. consuming publics (e.g. clients)

Kotler, P. (1982). Marketing for Non-profit Organizations. Prentice-Hall.

Hope it helps! Thanks!

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