Manual Event (Session ID,DateTime,Event) = j5e412h120n8jpopgpkv8uk107 20240502171111 /communities/aida/

AIDA?

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Discussion thread: General

KAHIN

15 May 2020

AIDA?

Excuse me, what is AIDA?

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KAHIN

10 June 2020

:)

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Muse

10 June 2020

Nice discussion!

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Adin

10 June 2020

You’re welcome.

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KAHIN

10 June 2020

Wow, thank you very much!

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Adin

10 June 2020

In this stage, the potential client/buyer takes the action of buying.

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Adin

10 June 2020

Yes, you’re right.

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Muse

10 June 2020

The last ‘A’ is ‘action’.

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KAHIN

10 June 2020

Oh, thanks. And the last ‘A’?

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Adin

10 June 2020

When an ‘emotional connection’ is built between the product or service and the potential client, moving them from ‘liking it’ to ‘wanting it.’

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Adin

10 June 2020

D is Desire.

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KAHIN

10 June 2020

So, what does ‘D’ refer to?

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Adin

10 June 2020

Exactly.

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Muse

10 June 2020

Well. That’s why it is ‘I.’

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Muse

10 June 2020

‘I’ stand for interest. It is a stage when someone becomes interested in learning more about your product or service.

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KAHIN

10 June 2020

Please explain. Thank you.

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Muse

10 June 2020

The next one, ‘I’?

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Adin

10 June 2020

In this stage, someone becomes aware of the product or service.

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Adin

10 June 2020

A stand for ‘Awareness.’

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Adin

10 June 2020

AIDA model has 4 basic stages, that is, A-I-D-A.

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KAHIN

10 June 2020

So…

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Adin

10 June 2020

AIDA was promoted by E. St. Elmo Lewis in 1898. The model identifies cognitive stages an individual goes through during the shopping process.

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