AIDA?

:)

Nice discussion!

You’re welcome.

Wow, thank you very much!

In this stage, the potential client/buyer takes the action of buying.

Yes, you’re right.

The last ‘A’ is ‘action’.

Oh, thanks. And the last ‘A’?

When an ‘emotional connection’ is built between the product or service and the potential client, moving them from ‘liking it’ to ‘wanting it.’

D is Desire.

So, what does ‘D’ refer to?

Exactly.

Well. That’s why it is ‘I.’

‘I’ stand for interest. It is a stage when someone becomes interested in learning more about your product or service.

Please explain. Thank you.

The next one, ‘I’?

In this stage, someone becomes aware of the product or service.

A stand for ‘Awareness.’

AIDA model has 4 basic stages, that is, A-I-D-A.

So…

AIDA was promoted by E. St. Elmo Lewis in 1898. The model identifies cognitive stages an individual goes through during the shopping process.